City District - Logo Concept
Designing a brand identity for the updated Church Street District at 321 The Agency. I proposed this brand concept for the City District. Downtown Orlando is full of history, with a lot of artists coming through to perform, and with a few professional sports teams. I wanted to bring a bold and inclusive look that would live throughout the brand and live up to the diversity that Orlando has downtown. The gradient represents the uniqueness of each person that lives in the city.
Here are other logos that I explored while creating an identity for the City District.
Aaron Gordon Photo Credit : Geoff Forbes